First debuted in 1945 and the first self-winding Rolex with an automatic date feature.
Rolex was also first with the two-tone model and the correct name for this feature is Rolesor which was patented in 1933.
In 1986 Rolex saw the largest sales of the Datejust. So when you’re wearing a 18K & stainless steel Datejust on your wrist … It’s not just a Rolex.
It’s a Rolex of Firsts.